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Environmental·2 min·+15 XP

Select Fair Trade coffee

Supports biodiversity conservation and enhances your ethical consumer identity.

What You'll Do

Choose a Fair Trade coffee brand for your next purchase.

Scientific Basis

Choosing ethically sourced coffee can increase biodiversity conservation funding by 25%, boosting mood by fostering positive social identity as an ethical consumer.

Jaffee, D. (2012). Weak coffee: Certification and co-optation in the fair trade movement. Social Problems, 59(1), 94–116. https://doi.org/10.1525/sp.2012.59.1.94

The Science of Impact

1

Increased funding for biodiversity can lead to improved ecosystem health, benefiting local communities.

2

Ethical consumption fosters a positive social identity, enhancing consumer well-being and community engagement.

3

Supporting Fair Trade can lead to a more sustainable agricultural sector, reducing environmental degradation.

Pro Tips

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Choose Fair Trade coffee brands to support biodiversity conservation efforts.

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Educate yourself about the sourcing practices of your coffee to make informed choices.

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Share information about ethical coffee consumption with friends and family to raise awareness.